Before you connect to others, you must first set up a profile page on Linkedin. While your page will detail your work history, don’t assume you can copy and paste your resume and be done with it… although that IS a good place to START, assuring that you are in sync with your resume.
Your profile page should reflect your professional interests, passions, and ambitions at this point in your career. It becomes the core of this high tech, written collateral.
As you proceed, keep your goal in mind…
- Do you want to have that fully optimized, SEO-centric magnet that attracts interested parties TO you? (PULL Marketing) -OR-
- Do you want that terrific, user-friendly home page and profile that is easy for a reader to navigate? (PUSH Marketing) -OR-
- Do you want your profile and homepage to be appealing to both? (<== MY preference)
A checklist of things to include:
A picture. It’s been said that, “People do business with people.”
A specific and high impact “headline” with keywords relevant to your industry… your headline follows you around through several of the interactive applications.
Preferred contact method and data… At the bottom of your profile, you can let people know how you want to be contacted — through LinkedIn, by e-mail, or over the phone.
Desired information, networking “targets”… What you want to be contacted about… At the bottom of your profile, you can select interests like reference requests, consulting offers, or career opportunities. Be sure to update your profile to stay in synch with your career.